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I Am A Brand

A failing food system is damaging to people, to the planet, and to business. The hidden environmental, health and poverty cost of current food sector practices is estimated at $12 trillion a year and expected to rise to $16 trillion by 2050.   Shifting to sustainable business models in the food and agriculture sectors could generate an additional $2.3 trillion in revenue and 80 million jobs globally by 2030.  

Business has been part of the problem for far too long.

Join us to become part of the solution.

We’ve outlined four key areas for brands to take action: 

Raise Awareness of Nutrition Insecurity and Underlying Causes

  • Joint Marketing Campaigns, Public Activations and Education Efforts to Highlight the Root Causes of Nutrition Insecurity and Help Shift Narrative to Include ‘Food Justice’
  • Open Source Toolkits, Social Assets, Messaging Frameworks to Help Brands Engage Employee Base and Consumer Audience Around Issues
  • Policy & Advocacy Guides Including Priority Recommendations
  • Issue-driven Communications Across Internal Audiences i.e. Brand Leadership and Workforce
  • Resource Hub for Further Learnings and/or Information on External Resources like SNAP or Federal Subsidy Programs etc.

Reimagine Corporate Giving to Establish a Minimum Standard for Grassroots Funding

  • Giving Framework to Standardize Allocation of Philanthropic Funds to Community-led, Grassroots Organizations
  • Organizations Must Offer Equity-building, Systems-based Solutions with a Rights-based Approach to Food and Nutrition Access

Accelerate Social Entrepreneurs with Business-led Solutions to Democratize Healthy Living And Provide Equitable Access to Nutritious Food

  • Establish HLC Accelerator to as Platform to Share Cross-Sector POV, Strategy and Expertise with Emerging Social Entrepreneurs
  • Devote Capital and Non-capital Brand Resources to Help Scale Businesses that Democratize Healthy Living / Access to Nutritious, Culturally Appropriate Foo

Adapt Corporate Policies that Educate and Empower Employees to Improve Nutrition Access and Overall Wellbeing

  • Comprehensive ‘HLC Action Plan’ with Tactics Designed to Drive Progress Across Focused Issue Areas Including Wage Adjustments to Increase Employee Purchasing Power and Affordability of Healthy Foods
  • Specific Working Groups Between Brands and NPO Advisors that Activates Unique Expertise Across Focused Issue Areas
  • Internal Surveys with Fixed KPIs and Metrics that Evaluate Improvements in Employee Health and Nutrition Access
CLICK HERE TO SEE WHAT WE’VE DONE SO FAR
VIEW OUR HLC ACTION PLAN

Contact us for more information on these commitments.

We can’t do this alone. Let’s work together to create a world where everyone has access to nutritious food. 

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